google website optimizer and more stuff
So, one of the etsy stores I follow recently posted a comment on receiving 7000 views on an item. (Folks have also posted in the etsy forums saying the view counter has gone wacko.) Any way, I congratulate the guy who may have gotten 7000 hits. I doubt if I have 7000 hits on all of my listings combined. Patience is a virtue.
But, by now you know me, so you know I had to wonder about the thrill of 7000 views and no sale. Something is wrong. The ROI is way off. Sales are about math. You know, you put in the work and there are statistics that tell you how well you should be doing. If you're not getting a return on your investment, you keep tweaking until you do or until you are standing in line with the rest of the folks whose homes have been foreclosed on. Only difference will be that you were foolishly following your passion and they probably lost their jobs.
How is internet selling skewed? Do any of the old rules apply? This is a new ball game. So many things to consider. If you're selling a $3000 item in competition with $2 items, are you in the wrong marketplace? I mean Neiman Marcus concentrates on a single income bracket and some wannabees.
Back in the day, you used the five points of contact strategy and then swooped in for the sale. So you mailed an introduction, followed up with a phone call, placed an ad in the paper, sent a birthday or anniversary card and sponsored a community event. The next time you called you were greeted like an old friend and in the door, once in the door, if you had any kind of sales skills, bingo the car payment was in the mail the next day. If not, you'd made a friend who you would revisit on a regular, but controlled basis, until you broke down the barriers to a sale.
7000 views and no sale. I believe I would stop looking at the number of views and get myself to Google Website Optimizer to review my content, images, titles, tags and everything else associated with that product. I'd also move it to another venue that caters to an upper income market. Later for 7000 views. Did anyone look at anything else and buy that? What was the bounce rate. Did the price scare off sales of other items? Lot's of questions.
Let me know your thoughts.
A little treat! This etsy mini is featured on Tuesday's Designer blog, but I so love every last item in it that I'm putting it on this blog too. Enjoy and hey, buy something.
But, by now you know me, so you know I had to wonder about the thrill of 7000 views and no sale. Something is wrong. The ROI is way off. Sales are about math. You know, you put in the work and there are statistics that tell you how well you should be doing. If you're not getting a return on your investment, you keep tweaking until you do or until you are standing in line with the rest of the folks whose homes have been foreclosed on. Only difference will be that you were foolishly following your passion and they probably lost their jobs.
How is internet selling skewed? Do any of the old rules apply? This is a new ball game. So many things to consider. If you're selling a $3000 item in competition with $2 items, are you in the wrong marketplace? I mean Neiman Marcus concentrates on a single income bracket and some wannabees.
Back in the day, you used the five points of contact strategy and then swooped in for the sale. So you mailed an introduction, followed up with a phone call, placed an ad in the paper, sent a birthday or anniversary card and sponsored a community event. The next time you called you were greeted like an old friend and in the door, once in the door, if you had any kind of sales skills, bingo the car payment was in the mail the next day. If not, you'd made a friend who you would revisit on a regular, but controlled basis, until you broke down the barriers to a sale.
7000 views and no sale. I believe I would stop looking at the number of views and get myself to Google Website Optimizer to review my content, images, titles, tags and everything else associated with that product. I'd also move it to another venue that caters to an upper income market. Later for 7000 views. Did anyone look at anything else and buy that? What was the bounce rate. Did the price scare off sales of other items? Lot's of questions.
Let me know your thoughts.
A little treat! This etsy mini is featured on Tuesday's Designer blog, but I so love every last item in it that I'm putting it on this blog too. Enjoy and hey, buy something.
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Yasmin